The Business perspective is exploring how to identify, evaluate and implement sustainable business models to maximise the impacts of digital technologies for an inclusive digital economy. Many social initiatives in the digital economy are desirable, but not all of them are affordable or sustainable. It is important to strike the right balance between social objectives and economic viability, and develop social innovations that are financially sustainable. Furthermore, the way an initiative, a new technology or a new service is designed and implemented - i.e. the underlying business model - is critical to its impacts. This is not only true in commercial areas but also in areas that rely exclusively on government funding. Adopting appropriate business models is essential in ensuring social objectives are achieved in affordable and sustainable fashions. Read more
Featured Case Study
Research is focussed on a systematic literature review of the Smart Home concept (business-related issues) and a comparison of theoretical perspectives on smart homes vs. the business model approach. The work will look at the historical developments of the smart home concept (technological configuration vs. product integration), market opportunities and barriers, existing business models and possible market development scenarios.
Prof Feng Li has been successful with a £2 million ALIP3 research proposal to TSB/ESRC on sustainable business models for assisted living in the digital economy.
Professor Feng Li was invited by ComputerWeekly to contribute to a roundtable discussion on 'The future of telehealth: Improving delivery of home care services through to patients wireless technology'; in Manchester on 5th July 2011.